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NAF NAF PUFFA JACKETS

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Naf NafThese were all the rage in the UK back in the late 80s and early 90s! The French clothing brand NAF NAF was seen as chic and stylish, and their jackets and body-warmers, which were stuffed with feathers and incredibly warm and ‘puffy’, hence the name, came in a range of bright colours, as well as black.

They were also a bit pricey, about £120 if I remember correctly, so you either had to have a Saturday job, or very generous parents to get one. I had neither unfortunately.

So for people like me there was NAF co, the Kwik Save version of the label. You could get these down the market for a quarter of the price, but you were likely to get teased for the trouble, so it was best not to have one at all. Although some kids took the risk, bless ’em.

Looking back now, these jackets, and the label in general were the epitome of ‘Chav-tastic’ (that’s ‘Ghetto’ for the Americans), even though it didn’t start off that way.

I also remember Normski, who used to present that cool cult BBC 2 show Dance Energy back in the early 90s, was an avid wearer of the NAF NAF puffa jacket. And if it was good enough for Normski then… oh, light bulb moment!

Did you have a Naf Naf Puffa Jacket, or have a funny story about one? Leave your comments below.

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27 COMMENTS

  1. I don’t even know how I ended up here, but I thought
    this post was good. I do not know who you are but certainly you are going
    to a famous blogger if you aren’t already ;)
    Cheers!

  2. Never had a jacket but had a number of sweatshirts and a track suit that I lived it! Wish I hadn't got rid of them. I remember having a pink track top that said something about loving Naf Naf.

  3. when they were cheap and nobody wanted them, i bought some of these jackets. Now im owning red, green, black and green ones. Especially those with the big logo are the bomb. Everytime when i go out with these vintage clothes the fedback is very positive. Especially young people (15-25) are very interested!

  4. I didn’t ever buy a puffa jackets when they came out first time round. But when they came out again I brought a reasonably priced pale blue one and a black one.It dosen’t matter that they haven’t got a hood for woolen hats are so common. When I put on a woolen hat with a puffa jacket zipped up to the top I find that I am so warmly dressed. I have seen underdressed youngsters who are in obvious need of wearing a puffa jacket.

  5. Mr P was not quite the one and only because in the early 90's I was a Swindon Raver and I also had an orange Naf Naf. I had a classic bomber jacket and it was awsome. I think I got it for my 16th birthday and at the time was not that keen because it was so bright and loud. I grew to love it though because it was perfect for raving and being remembered as I travelled the country. At the the time people were always trying to buy it off me but not a chance.

    I still have it and today I finally demoted it from spare room to loft, along with my green Parafine jumper. Orange and green! Shame I don't have any Quito jeans anymore, that were two sizes too big just to get the extra baggy look.

  6. yeah I had an orange one purchased from a Naf Naf shop in Cheltenham, I was then known as “The one and only orange puffa” by my mates and Swindons “ravers”. I also loved G-Force jeans and I still have a pair of purple ones, also Chipie tees, Chevignon and passenger stuff, oh and course not forgetting Champion hats. Great styles, great times. Oh for not throwing away this stuff, I think my puffa went to charity and is most probably in another country being loved.

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  7. hello there,,
    well i have 1 for sale,,,lol,,is a green one, i have placed an add on gumtree if u like u can view details, with my contact on it,
    thanks for the site,,is cool..
    kam

  8. it was very interesting to read.

    I want to quote your post in my blog. It can?

    And you et an account on Twitter?

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  9. I am the first time on this site and am really enthusiastic about and so many good articles. I think it’s just very good.

    Always yours Mr. Cialis

    [WORDPRESS HASHCASH] The poster sent us ’0 which is not a hashcash value.

  10. I am the first time on this site and am really enthusiastic about and so many good articles. I think it’s just very good.

    Always yours Mr. Cialis

    [WORDPRESS HASHCASH] The poster sent us ’0 which is not a hashcash value.

  11. Hi, colleague! I love your blog, it’s so interesting! I think it’s pretty popular, isn’t it?

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  12. naf naf jackets were the bomb.
    16 years old 1989 fresh outa school busin my naf naf pufas bought from mash on oxford street coz they were cheaper than naf naf on kings road, held my swuede brown jacket with the toweling 1973 on the back from there tho with naf naf spread across the back cost me £275 then man loved that jacket. so did others many a time Man a man would try n drapes me for it, but no chance, talking a kings rd, CHIPIE. man pin rolled jeans n chinos burlington socks n fila ankle boots right little sout london rude bwoy, at least thats how we used to go on. Would love a puffa now cant find em fa love or money but I swear down the other week I was in ma van (plumber) and I saw this scrawny office type bird in her late thirtys with a brown puffa waste coat on ….man I nearly turned back into that 16 year old on the back of a 196 if ya kno wot i mean…big up to the original south london crew all ol bastards now lol.

  13. I relly love your jackets but dont konw where to find them….can somebody tell me where I can find your clothing???????????? keep up the HOT style!!

    • They are not my jackets, I just wrote about them. They are a French brand that are very well known in Europe and have been going for years.

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  14. Goodday
    awesome post – i’m creating video about it and i will post it to youtube !
    if you wana to help or just need a link send me email !

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  15. I had the dark blue mechanic jumpsuit I used to snow board, I had a couple of the boxy tops w/the cartoon characters in beach scenes, and I had a bodysuit that was off white w/cartoon characters…the bodysuit wasn’t pants, but like capri and buttoned like a Gerber toddler outfit. I worked a Saturday job like mad and even worked after school three to five days of the week to buy my Naf Naf clothing. I was also the only girl in my entire school to have both a Gucci and Louis Vuitton purse. Still have ‘em too!

  16. I just want to leave you a quick comment to thank for your website!
    I really liked your webpage!!! Would you care whether I put up a backlink from my site to your site?
    Keep up the super work! thanks!
    Daniel

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