These were all the rage in the UK back in the late 80s and early 90s! The French clothing brand NAF NAF was seen as chic and stylish, and their jackets and body-warmers, which were stuffed with feathers and incredibly warm and ‘puffy’, hence the name, came in a range of bright colours, as well as black.
They were also a bit pricey, about £120 if I remember correctly, so you either had to have a Saturday job, or very generous parents to get one. I had neither unfortunately.
So for people like me there was NAF co, the Kwik Save version of the label. You could get these down the market for a quarter of the price, but you were likely to get teased for the trouble, so it was best not to have one at all. Although some kids took the risk, bless ’em.
Looking back now, these jackets, and the label in general were the epitome of ‘Chav-tastic’ (that’s ‘Ghetto’ for the Americans), even though it didn’t start off that way.
I also remember Normski, who used to present that cool cult BBC 2 show Dance Energy back in the early 90s, was an avid wearer of the NAF NAF puffa jacket. And if it was good enough for Normski then… oh, light bulb moment!
Did you have a Naf Naf Puffa Jacket, or have a funny story about one? Leave your comments below.